5 Staffing Trends Employers Need to Know about in 2019

February 11, 2019

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Posted by: Nicola Malcolm

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In today’s candidate-driven market, hiring managers have to show candidates what makes their company different from competitors. The new year has introduced new ways to do so.

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Employers looking for their next hire should take a look at the trends below.


1. Total Management Strategy

You may think you need a full-time employee for the open role, but another option could exist.

A total management strategy looks beyond traditional full-time placements to include part-time, contract, and freelance work. This solution presents a holistic view for sourcing contingent and permanent roles.


2. Varied Shifts for the Same Work

Once you consider the roles your business needs to fill, you may be able to adapt the hours those roles currently require. A flexible workforce is important, and a qualified candidate may be able to deviate from traditional day shifts to a modified schedule that works better for your workforce.

If shift work is already a core part of your business, search for potential workers from candidate pools whose specific requirements include those looking for part-time, evening, and freelance work.


3. Texting

We have a 24/7 mobile connection, and this has impacted the way we communicate with others. Texting candidates may seem uncommon now, but it’s becoming more common in the recruitment process. This form of communication works in employers’ favour when they’re hoping to reach candidates and get answers in a short time frame.

Texting is an ideal way to connect with candidates who don’t have regular access to a desktop computer or who aren’t available for phone calls. Employers can use this technique to engage in a more personal conversation than the traditional email or phone call allows.


4. AI Systems

Technology is revolutionizing the employment landscape, and artificial intelligence (AI) integration is one useful technological innovation employers should take advantage of. Applicant tracking software saves managers time: It requires less data entry, sorts and screens resumes, and even schedules interviews, improving your team’s efficiency.

With the basic administration tasks taken care of, employers have more time to engage in thoughtful conversation with applicants.

AI can improve your current hiring strategy. For example, chatbots are useful for handling general inquiries, such as “Do you have any job openings?” or “What kind of perks does your company offer?” They can reduce the number of applicant questions a team member has to answer and can pre-qualify candidates. Chatbots can also gather information by asking candidates questions about their overall experience and likelihood of referring the company to a friend.


5. Your Online Reputation

Candidates today have taken on a consumer personality: They research companies before submitting resumes the same way customers research products before making a purchase.

Your online reputation is an important part of your brand’s image. Reviews on Glassdoor and other review sites heavily influence where a candidate wants to work. Use these sites to your advantage to attract top talent by emphasizing the candidate experience to help ensure you receive positive reviews.


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Nicola Malcolm

Nicola Malcolm

Nicola has over 20 years of staffing industry experience with global, international, and Canadian firms. She has a broad knowledge base from having worked at a temporary recruitment desk, as an on-site manager in a global warehouse and manufacturing company, and in marketing, IT and operations. In addition, Nicola managed a portfolio of MSP/VMS accounts for a global MSP, and currently manages the staffing supply of 10+ Canadian MSP/VMS programs. In her spare time, Nicola uses her recruiting background to help her family, friends, and personal network find meaningful work opportunities. She also enjoys applying her operational skills to plan family trips abroad as often as possible.

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