LinkedIn testimonials are a great way candidates can use LinkedIn to get discovered. These recommendations act as positive reinforcements for your personal brand, boosting your image, adding credibility, and displaying your expertise and experience in a positive light.
But how do you go about getting friends and colleagues to write testimonials for you?
The seven tips below will help you get your connections to answer your LinkedIn testimonial requests.
1. Personalized Requests
You want your connection to feel valued and excited that you selected them to write about you. A generic request will leave your connections feeling underwhelmed and make them less likely to respond. Personalize each request you send via LinkedIn.
If you have a strong relationship with a LinkedIn connection, consider reaching out to them through email or via phone rather than on the platform. You know your connection so well that the LinkedIn platform isn’t your first point of contact.
2. Stick to Who You Know
While it can be tempting to ask everyone and anyone for a testimonial, connections you don’t know well could feel blindsided by the request.
When you already have a relationship with the connection, they’re less likely to find this request an inconvenience and more likely to be delighted to write something great about you.
3. Time Your Request
The best time to receive a written testimonial is shortly after you and your connection collaborate. Whether you’ve finished a project or reunited at a conference, strike while the iron is hot.
These are situations where you’re more likely to receive feedback because your professional skills are still on your connection’s mind. Leverage the praise you’ve received on a project by asking your connection to take it one step further and provide you with a LinkedIn testimonial.
4. End with Thanks
A little thanks goes a long way. End your request with a few words showing you’re grateful your connection can set aside time in their day to write a testimonial for you. This shows you value your relationship, and it shows your connections they’re an important part of your professional success.
5. Provide Context
Receiving a blanket request feels like seeing spam in your inbox. When drafting your request, let your connection know why you’re asking for it. Are you looking for a promotion or changing careers?
Let your connection know their testimonial will influence employers and others who may view your profile.
6. Be Open to Suggestion
You may want a connection to rave about your project management skills, but it’s important to give your connection a chance to add their own ideas. You can highlight skills and keywords you’re hoping your connection includes in their recommendation, but let them know you’re open to additional topics they may determine are relevant to your professional career.
7. Space out Your Requests
Rome wasn’t built in a day, and neither are great LinkedIn testimonials. There’s no need to send your requests out all at once. Your connections should receive these requests organically when the timing is right.