How to Position Yourself as an Expert in Your Field

June 06, 2018

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Posted by: Nicola Malcolm

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You may see yourself as someone with knowledge and expertise in your chosen industry, but how do you establish yourself as a go-to expert? This article will help you position yourself as an industry expert, which will help impress employers during your job search.

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Create Meaningful Content

One of the fastest and most effective ways to build a reputation as an expert is to publish engaging and up-to-date information. The most common way to generate content is to create a blog. Depending on your chosen industry, it may also be helpful to be a guest blogger on sites where people seek out information in your field.

To give expert knowledge, provide readers with tips and tricks, checklists they can use, and insider information about your field that they might not already know.

Wherever possible, include actual evidence to back up your claims for the reader. For example, the sentence “this tactic led to an average 35% increase in sales for our clients last year” is more informative than “this tactic has been proven to work.” Adding evidence to back up your claims helps establish you as a credible an informed authority.


Become Active and Engaging on Social Media

This step is crucial and means more than just setting up accounts. A great social media presence will attract the attention of potential employers, recruiters and other high-profile experts in your chosen field.

Determine which social media outlets are most used in your industry. Stick to those platforms, build a social media identity, and post regularly.

Be sure to continuously calibrate. Use the feedback you get in terms of likes, views, and comments to find out what your audience likes best and re-evaluate your strategy.

Do your videos get hundreds of views? Consider a weekly vlog where you talk about trending topics in your industry. If your followers would rather read, blog more and connect with other well-known writers.


Become an Expert Source for Journalists

Consider signing up for Help a Reporter Out (HARO), an online service that connects journalists to sources for expert opinions and quotes on future stories. Journalists will reach out with a story they are working on, and it’s your job to respond with the expert information requested. This will help boost your recognizability as an expert to readers outside of your usual audience.

You can also aim to be featured on authority sites like Forbes or Business Insider. Publishing articles or being asked for a comment on these major sites will boost your profile to a larger audience, who will now view you as an authority on that topic.


Testimonials and Endorsements

Seek out an endorsement from somebody already established in your chosen field. Connecting with other industry experts at conferences or through LinkedIn, Twitter, and Facebook will help get your name out there and can also lead to possible partnerships.

Having testimonials or endorsements from somebody the public already views as an expert is one of the fastest ways you can improve your name recognition and position yourself as an industry leader.

Tailoring these strategies to your field, as well as continually improving your overall internet presence, will help you position yourself as an expert in your chosen industry.


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Nicola Malcolm

Nicola Malcolm

Nicola has over 20 years of staffing industry experience with global, international, and Canadian firms. She has a broad knowledge base from having worked at a temporary recruitment desk, as an on-site manager in a global warehouse and manufacturing company, and in marketing, IT and operations. In addition, Nicola managed a portfolio of MSP/VMS accounts for a global MSP, and currently manages the staffing supply of 10+ Canadian MSP/VMS programs. In her spare time, Nicola uses her recruiting background to help her family, friends, and personal network find meaningful work opportunities. She also enjoys applying her operational skills to plan family trips abroad as often as possible.

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